In this article, We are going to focus on the most effective email marketing methods that can help you get the best results. We will also list some commonly held myths about email marketing that may hold you back from taking full advantage of it.
The
Best Email Marketing Strategies to Use:
There are two main approaches when it comes to email marketing.
Direct Marketing - where your customer sends a message directly to your business, and you then reply to it.
Automated Marketing - where your business sends messages to your customer and they are then redirected to an email service provider. Each approach is effective in its own right and can be used by most businesses.
Depending on your business, the type of service you are providing, the audience you are communicating with, your products and pricing, and of course, your business's budget, you may need to use both approaches at different times.
Direct Marketing vs Automated Marketing
For each approach, there are some advantages and disadvantages. So, how do you decide which approach is best?
The
Pros and Cons of Each
Direct marketing has a lot more work on your end. You are taking the time to contact your customer directly. You then need to think about what type of response you want, your budget, and how you are going to convert those emails.
In the case of automated marketing, you are not taking this step. It is usually much quicker, especially if you have a message service provider that can do all the hard work for you and can respond to your customers automatically.
Email can be a lot easier to get people to open than a phone call. However, you need to be careful in terms of using the right type of email. Email is not always the best approach for all types of messages. People respond to certain types of messages better via phone, rather than email.
For example, when making an appointment or booking an order, you would not use an email.
It is important to look at your audience and the type of message you are sending before deciding what the best approach is.
How
to Choose the Best Approach for Your Business
If you are having trouble deciding which approach you need to use in your business, look at your audience and your products and services. Once you have done this, the next thing you need to do is to do your research on the type of messages your customer will respond to best.
If you are running an eCommerce business, you probably want to try direct marketing first. This is the first point in your sales process before the customer has made any kind of decision about what they are buying. It allows you to offer a high-quality deal that customers will appreciate.
But, if your customer is not looking to buy online, or you don't have anything that has anything to do with your products, then automated marketing is going to be the best approach.
This would also be the case if your audience is not interested in buying your products online, or if you don't offer anything that requires you to communicate via email. However, you should use direct marketing for special offers, or for special purposes, such as when you are giving a special discount to a customer or when you are offering a gift to reward them for an action or event.
Finally, there is no point in using automated marketing if your audience cannot take advantage of a discount. If a customer has already made a purchase and they are happy with their purchase, they are less likely to take the time to go to your website and you are also less likely to get them back to purchase your products or services in the future.
The Email Marketing Platforms You Can Use:
There are some services that you can use to allow you send out your messages, and majority of them offer two types of service. You can choose between direct marketing and automated marketing.
These services often offer a discount to those who sign up and agree to use them exclusively, so if you do decide to go ahead with using them, I would recommend that you are prepared to make a small commitment to using them exclusively for a limited period.
These services are great because they make it easy for you to send emails automatically and, depending on how you use them, they can make it very easy to track and monitor the response rates for your emails.
Here is a look at some of the services available and the best approach to using them:
1. Autoresponder Email Services
This is the easiest service to set up. All you need to do is to put your message into an autoresponder software and then select a frequency at which you would like to send your message out.
They then automatically send out messages to your customer, and you can see who opens your message and click on the link within it. You can also do things like include a phone number so that you can track the number of people who contact you.
2. Message Service Providers
This is the most professional way to do direct marketing. You contact your customers, and then your message is sent to an email service provider that acts as the middleman.
These service providers do the sending and collecting, and they often act as customer service as well. There is no tracking of who opens the message and no response measurement. However, the message service provider can track the conversions to your business website and the customers will likely get a confirmation message from them when they land on your website.
You get the advantage of being able to send emails directly to customers and get a good response rate without having to set up any sort of email marketing system.
The biggest problem with using an email message service provider is that you are tied to them. The service provider may well shut down, go bankrupt, or go into some sort of crisis and when that happens, you are going to be without any way to continue to communicate with your customers.
There are plenty of message service providers that you can use, but one of the biggest problems is that you will be tied to them.
The main types of email message service providers are:
· AIMES
· GetResponse
· Aweber
· Constant Contact
· ConvertKit
· InboxDollars
· sales funnel
· SendGrid
· Convert.ai
· Campaign Monitor
·
MailChimp
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