One of the key challenges with building a business on the web is keeping contact with your audience. If you are like many, you don't have the luxury of having someone answering the phones 24 hours a day - just you alone.
Email marketing is a very cost-effective way of doing that, so it is no surprise that small businesses use it as an essential part of their marketing strategy.
Unfortunately, it is one of the most costly forms of marketing, taking more time than other means such as search marketing or social media.
Therefore, one of the biggest problems small businesses have is sticking to their budget and meeting deadlines. But don't despair, we can help you out with that.
In this article, we will cover 5 free email marketing software for small businesses that will help you improve your marketing efficiency, save you time, cut costs and let you focus on the job that you love.
Take a look at our list of 5 FREE email marketing software for small businesses below.
1.
AWeber
AWeber's popularity has grown considerably over the years. It has over 12 million active subscribers. This program has been used by thousands of businesses in every industry to manage their email marketing and social media.
AWeber is a great solution for anyone looking to take the guesswork out of their email marketing. Most importantly, AWeber does not charge anything to use the service. They also provide an additional 20 GB of storage for subscribers and 25 GB for non-subscribers.
These are the only two things that subscribers must pay for. However, AWeber provides an all-inclusive setup process that covers all the basics for getting your account up and running.
AWeber makes it easy to manage multiple email lists. They can manage as many lists as you need. They also have a variety of analytics, such as open and click-through rates, bounce rates, and many more.
If you're looking for a simple way to manage your email marketing, then AWeber is the way to go.
How to Add Your Website To AWeber
There are two ways to add your website to AWeber. You can upload your HTML files or you can use third-party service providers.
If you already have a website, it's possible to upload a single HTML file for your domain. You simply upload the file, and then you can customize the template that is applied to your site.
You can also pay a small fee for using third-party service providers, like GetResponse or MailChimp. If you opt to use a service provider, you get to use a pre-created email template. This is a very nice benefit if you're interested in getting straight to the point and getting your marketing message to your target audience.
If you want to build your HTML file, you will need to choose a template. Each template is pre-programmed with certain features like social sharing or subscription links. Once you upload the file, you can customize it as you wish.
2.
Mailchimp
Mailchimp is one of the most popular email marketing programs available today. It is the second most popular free email marketing software on the market. There are two reasons while Mailchimp is an excellent choice.
First, Mailchimp is one of the most versatile email marketing platforms available today. They provide a variety of templates and themes to help you get your message across. You can find a variety of tools, analytics, and even custom forms.
Second, Mailchimp is free. This makes it very easy to use, as there are no costs involved with sending out a message. Mailchimp doesn't charge you anything. You get access to all of the tools that you need to market your business, and that makes it easy to get started.
3.
ConvertKit
This service is more of an all-in-one solution than other programs. It does not offer the flexibility that some of the others listed do, but it provides a great way to get started quickly. They have two subscription plans, depending on how many emails you want to send. They provide an automatic email list builder with great templates and all the necessary features.
This is a good option if you are just starting and need a solution to help you get the basics out there.
How to Add Your Website To ConvertKit:
You can use either the HTML option to add your HTML files, or you can add your website through a third-party service provider. There are a few options here.
If you already have a website, you can upload a single HTML file for your domain. You simply upload the file, and then you can customize the template that is applied to your site.
If you want to build your HTML file, you will need to choose a template. Each template is pre-programmed with certain features like social sharing or subscription links. Once you upload the file, you can customize it to your liking.
4.
GetResponse
GetResponse is similar to Campaign Monitor, as it's built on a similar concept. They provide you with a variety of tools, but the main thing is that you can create as many email lists as you want.
You can also add different features to your email lists. These include social sharing, custom forms, pre-built templates, and much more. You can create a free account at GetResponse and get started with building your list within minutes. With the free account, you can send email marketing messages to up to 50 email addresses.
You get access to all the features that you need to get your message across, and you can even use the same email templates that they provide you with. This makes it easy to build relationships with your subscribers.
5.
Constant Contact
Constant Contact is the industry leader in email marketing software. It is the first email marketing software available in the market. This means that it's been around for a while and has developed into a powerful tool that can help you grow your business.
One of the best things about Constant Contact is that it gives you a lot of flexibility. You get access to over 80 different templates that you can use. This makes it easy to get your marketing message across quickly and effectively.
You also get access to a variety of tools, including analytics. You can track your different marketing messages, and you can even monitor your open and click-through rates.
There is no fee for
using Constant Contact, as they offer a free service with limited features.
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